Erik Larsen has 15 years of experience in behavioral science and marketing. He began his career working with a Silicon Valley start-up conducting bad actor detection for intelligence agencies, law firms, and financial institutions. After a stint in sales and marketing, Erik decided to combine his passions for data, human behavior, and finding solutions to real world business problems into a career in market research.

Erik’s work in market research has taken him across the world supporting companies in both Europe and the United States. Prior to founding Larsen Insights, Erik was the head of research for Vennli, Inc. and the VP of Insights Solutions for OvationMR. He holds a B.Sc. in Management from Purdue University and a M.Sc. in Consumer Research from the Technical University of Munich.

Erik currently resides in Carmel, IN with his wife and hyperactive cat.